Business of the Week – Colorado East Auto Sales

You help your community thrive when you shop locally!

Be sure to read The Prowers Journal each week when the Lamar Chamber of Commerce
and The Prowers Journal highlight a featured Business of the Week.

This week we are proud to spotlight the Colorado East Auto Sales located in Lamar.
Call them at: 719.336-6822.

Colorado East Auto Sales in Lamar opened in 1994 under the ownership of Loyd and Connie Vocke. Originally located on East Olive Street, it was primarily a wholesale business, selling automobiles to other dealers. Upon the death of Mr. Vocke, Connie joined forces with John Ogden in 2001. At that time the business changed its emphasis to retail sales and was moved to Highway 50 in Lamar. A second lot was opened in the town of Holly. Today, seventeen years after the initial opening of Colorado East Auto Sales, the business has moved back into the Lamar city limits, currently located at 1002 North Main. The Holly location is also still in operation, and is overseen by Ed Crum.

We have built our reputation on our commitment to providing quality service, which has earned us many valuable customers. Customer loyalty and repeat business is what Colorado East Auto Sales is all about. We take great pleasure in welcoming our old customers back year after year, while building and growing our business with new customers. Clients not only from Lamar and the surrounding counties, but also from Kansas, Oklahoma, Texas, New Mexico, and Arizona visit Colorado East Auto Sales to see our selection of quality pre-owned vehicles.

We use a straight forward, no pressure approach to sales, as we think our vehicles and our customer satisfaction speak for themselves. Our customers tell us they appreciate the opportunity to shop for vehicles and make a decision based on facts — not based on pressure. Many of our customers call us with vehicle orders and we procure the right auto for them. In fact, we have ranchers who buy from Colorado East Auto Sales sight unseen because they know when we send a truck to them, it is all we said it would be.

Look for Colorado East Auto Sales’ new automotive detail shop to open at our Lamar location in the near future. You can drop your vehicle off for a complete cleaning by our experts. While you go on about your business, our crew will take care of the cleaning, with no worry and no hassle for you. We’ll offer everything from a simple “spiff-up” to a complete interior-exterior detail. If you’re particular about your vehicle’s care and maintenance, don’t settle for anything less. With our affordable and diverse services, you can now put our passion for beautiful automobiles to work for you. Whether you’re concerned about resale value, or simply enjoy the pride of owning a well-conditioned vehicle, ask us what we can do for you.

If your automobile requires more than cleaning to make it look like new, ask us about paintless dent repair for hail damage and door dings. Paintless dent repair will remove dents and dings from vehicles without affecting the original factory finish. Our skilled technicians use specially designed tools to reform body metal back to its original condition. This service is provided by Colorado Auto Recon.

When you need a vehicle, give Colorado East Auto Sales a call and we’ll do our best to meet your needs with a top quality auto you’ll love, at a competitive price. We appreciate our customers, and we’d like to sincerely say “Thank you for your loyalty to Colorado East Auto Sales.”

Locally owned and operated and centrally located, Colorado East Auto Sales is happy to help you find the automobile that fits your needs. Check us out at one of our two locations: 1002 North Main in Lamar or 317 East Colorado in Holly, call us at 719-336-6822, or check us out online at

Filed Under: BusinessBusiness of the WeekEconomyEmploymentFeaturedLamar


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